Web site traffic is essential to having a thriving online business.
You cannot have enough traffic (visitors) unless it is the wrong
traffic or you do not want to continue to build your business. Your chances
of selling a product or service is proportional to the level of targeted
and qualified traffic to your site. It is not an easy task
getting the right kind of web site traffic. You do not get
this traffic without expending your time, energy and sometimes hard-earned
There are many different ways to generate traffic to your web site. The
various traffic generating methods and strategies need to be researched,
evaluated and implemented to determine which ones will result in increasing
your web site traffic and hopefully the sales of your product or
Unfortunately, most traffic generators take time to produce a measurable
result. The time required depends on the method and approach you take.
It is easy to give up when the method or approach you take to generating
targeted and qualified web site traffic does not result in success.
Testing the different methods and approaches is essential to getting the
traffic to your web site. Whenever a method fails to deliver the results
you want to try a different one. Keep trying different methods or
approaches to generating web site traffic until you find the one that works
for your web site.
Some of the more common methods of generating traffic to your web site include:
Search Engine Optimization
It is no secret that search engines are the number one traffic generating
method for driving visitors to web sites. Search engines are very useful
in helping people find the relevant information they seek on the Internet.
The major search engines develop and maintain their own gigantic database
of web sites that can be searched by a user typing in a keyword or keyword
phrase in the search box.
Pay Per Click
Pay-per-click (PPC) advertising is when an advertiser pays for each qualified
click that sends a search engine user (i.e., visitor) to the advertiserís web
page. PPC requires the advertiser to bid on key words or key word phrases
chosen by the advertiser. There are many PPC advertising services available
to choose from. Google AdWords and Overture are probably the two most popular
in use today.
Link popularity is simply the total number of web pages that link to your
web page. Link popularity is an extremely important factor that is used by
most of the major search engines to rank web pages and web sites. In general,
the major search engines consider link popularity a key factor in their
algorithms to determine the relevancy of your web page to a particular
keyword search query.
The other strategies and methods that can increase the visitor
traffic to your site include: directory listings, writing articles, newsletters,
e-mail advertising, classified advertising and banner advertising. These methods
should be considered along with the previous ones.
Which of the above methods are best for you? That's a loaded question and the
answer resides in what you are willing to pay, in terms of time, energy and/or
money, to get the right kind of traffic. You need to test, test and then test
To your success!
Terry Markle and Peggy Markle